Do you include important information about yourself in your cover letter that you don’t have in your resume? Many people do. It’s a mistake.
“Why is that a mistake?” you ask.
Why You Should Customize Your Resume
- Most of the computers that receive your cover letter will not scan it for keywords. Really. There’s data.
- About 50% of the people who look at your application materials will not read your cover letter. Again, there’s data.
Computers do, however, scan your resume for keywords. And recruiters and hiring managers, the people who look at your application materials, will at least eyeball your resume to see if it grabs their attention.
Thus, it’s critically important that your resume contains 100% of the information that you want computers, recruiters, and hiring managers to know about you.
Your Resume Gets Scanned
“Wait just a little minute,” you say, “I send the same resume out to everyone but I customize my cover letter for the job that I’m applying for.” Uh huh, that’s what I’m getting at. Please don’t do that. Customize your resume, not your cover letter. “Why?” Because computers and people actually look at your resume.
I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at firstname.lastname@example.org or call me at (208) 721-0131.