HOW TO: Quickly Grow Your LinkedIn Network

job jokes, career jokes

by Donna Svei on November 15, 2010

Focused on getting a job? What, no LinkedIn network? Relax, that’s pretty much the norm for people embarking on a job search. StacyZapar, the Most Connected Woman on LinkedIn, says, “Dig the well before you need it.” Fantastic advice, but not many people follow it. 

Let’s assume you’re in the “My LinkedIn network bulges with 60, count them, 60, contacts” group. If that’s the case, you probably want to grow your LinkedIn network, and you probably want to grow it fast.

Why? Because the people we know, and the people they know, help most job seekers find their next position.

We talked about how to grow a LinkedIn network ASAP on Twitter’s LinkedInChat a couple of weeks ago.

  • Emily Birchfield, a Richmond, Virginia HR professional, suggested that you connect with your current professional contacts.
  • Katie Germain, an Atlanta resume writer, suggested that you connect with colleagues from previous jobs.
  • Jeff Carroll, a social media marketing professional from Bellevue, Washington, suggested that you connect with former classmates.

I love these ideas. They represent the low hanging fruit of LinkedIn connections. Low hanging fruit? Yes, that’s the fruit you pick first when you’re hungry. Right?

What makes these potential connections low hanging fruit?

You should be able to easily find many of these people and they should be relevant to your job search. Jason Alba, a LinkedIn guru, stressed the importance of relevant connections. That is because people who do what you do, work in your industry, etc. might just know about opportunities relevant to your knowledge, skills, and abilities. 

So, how do you find these people? For starters, go to LinkedIn’s automated connections page here. You will see that Linked in will help you add connections by scouring your email account, looking for people who have worked for your former employers, and looking for people with the same major who attended your college when you did.

Then, with your OK, LinkedIn will send them a message headed “Donna Svei wants to stay in touch on LinkedIn.” The body of the message will read, “Julie, I’d like to add you to my professional network on LinkedIn.” Just like that, except LinkedIn will use your name, not mine, and your people’s names, not Julie, unless, of course, your people are named Julie.

Now, much digital energy has been expended over using LinkedIn’s standard invitations. If you don’t want to send someone the standard invitation, don’t click the box beside their name. Omit them entirely or send them a personalized message. That’s your decision.

How might you make that decision?

  1. Consider how much time of your valuable time you want to put into this. Automated invitations are fast. That’s useful.
  2. Automated invitations work pretty well. You might take inspiration from Bill Boorman, a UK recruiter. Bill tested personalized and automated invitations. He got a better connection rate from his automated invitations. Yes, you read that correctly.
  3. Look at how many connections a person has. Do you really want to use your time writing a personal invite to someone who has two connections? Probably not. Maybe. Only you know if that is a high or low value use of your time.

Summary

I’m a fan of you using speed tools to build your network and of you using your judgment in using the speed tools. Ignoring the speed tools entirely will really slow you down. Slow down when it makes sense. Otherwise, have at it!

Thank You

Thank you to Viveka von Rosen, the moderator of LinkedInChat, for inviting me to co-mod the Special Job Search Edition. It was a blast! Thank you to Stacy Zapar, the Most Connected Woman on LinkedIn, for the “dig the well” advice. Thank you to everyone who has added additional methods and insights in the comments below.

BTW, please feel free to connect with me on LinkedIn at www.linkedin.com/in/donnasvei. My email address is donnasvei@gmail.com. I love connecting with people who read my blog!

I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at donnasvei@gmail.com or call me at (208) 721-0131.

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