HOW TO: Customize Your LinkedIn Profile URL

How ugly are standard issue LinkedIn profile URLs?

Pretty bad. Mine used to look like this:

Try putting that on a resume or a business card!

Beyond that, the long form URL dates you as badly as putting an AOL.com email address on your resume.

Set up a Personal/Vanity URL for your LinkedIn Profile

Happily, LinkedIn lets you set up a personal URL for your profile. This is also known as a vanity URL.

Now mine looks like this:

Much nicer, huh? I have the good fortune, as far as I know, of being the only Donna Svei on the planet.

What If You Have a Common Name?

That’s not the case for a resume client I worked with this week.

I asked him to get a personal URL for his resume. He has a common first name and a wildly common last name.

Yep, there are 813 men named Ken Lee on LinkedIn.

Brand Yourself

So I asked him to do something to distinguish himself from all the other Ken Lees on LinkedIn (not my client’s name, but you get the point). I specifically asked him not to put a number after his name. Instead, I asked him to add a bit of branding.

For example, I could use:

Hmmm, I like it — except that I also do retained executive search.

My client came back with:

He used his vanity URL to brand himself as a sales manager.

Personal/Vanity LinkedIn URLs Look Better on Business Cards

Now, imagine putting that branded personal URL right below your name on your resume, or on your business card. Riveting. Immediate branding. Immediate credibility. Do it.

Brief Instructional Video

Here’s a quick video on how to get your vanity URL. The speaker does a little branding too. Plus, he has a rather lovely Downton Abbey-Ish accent. What’s not to love?


Let’s Connect on LinkedIn

Please don’t hesitate to invite me to connect on LinkedIn here. My email address is donnasvei@gmail.com. The more I know about my readers, the better I can make my blog.

I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at donnasvei@gmail.com for more information.


Comments 3

  1. Thanks for your information Donna.

    My pleasure Roopa. Thank you for reading AvidCareerist. Donna

  2. Thanks for sharing this information, Donna. It will be helpful for many who didn’t know how or were hesitant to “click” the edit-prompt to modify their LinkedIn-issued URL.

    You’re welcome. Thank you for commenting Dean. Donna

  3. Hi Donna,

    Good advice. I must have timed it right years ago securing my linkedin url (http://linkedin.com/in/brentpeterson) as there are now 229 Brent Peterson’s in LinkedIn! I wasn’t so lucky on twitter or even the website url with my name :). Do you recommend putting the whole LinkedIn url on a business card? I currently do, but was looking to shorten all social media addresses (e.g. @standandinspire, +BrentPeterson,)… but couldn’t come up with something good for LinkedIn. Thoughts?

    Hi Brent, It’s always so nice to hear from you. On your question, it depends, do you want to brand Brent Peterson or do you want to brand Stand and Inspire? I would go with what you want to brand. Donna

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