How ugly are standard issue LinkedIn profile URLs?
Pretty bad. Mine used to look like this:
Try putting that on a resume or a business card.
Beyond that, the long form URL dates you as badly as putting an AOL.com email address on your resume.
Set up a Personal (aka Vanity) URL for your LinkedIn Profile
Happily, LinkedIn lets you set up a personal URL for your profile. This is also known as a vanity URL.
Mine looks like this:
Much nicer, huh? I have the good fortune, as far as I know, of being the only Donna Svei on the planet.
What If You Have a Common Name?
That’s not the case for a resume client I worked with this week.
I asked him to get a personal URL for his resume. He has a common first name and a wildly common last name.
Yep, there are 813 men named Ken Lee on LinkedIn (March 2013). As I update this post in June 2017, there 6,248. Growth much, LinkedIn? Wow.
So I asked him to do something to distinguish himself from all the other Ken Lees on LinkedIn (not my client’s name, but you get the point). I specifically asked him not to put a number after his name. Instead, I asked him to add a bit of branding.
For example, I could use:
Hmmm, I like it.
My client came back with:
He used his vanity URL to brand himself as a sales manager.
Personal LinkedIn URLs Look Better on Business Cards
Imagine putting that branded personal URL right below your name on your resume, or on your business card. Immediate branding. Immediate credibility.
How to Update Your LinkedIn URL
LinkedIn Help tells you how to do it here.
Mary Shaefer blows you through it in 25 seconds here:
Let’s Connect on LinkedIn
Please don’t hesitate to invite me to connect on LinkedIn here. The more I know about my readers, the better I can make my blog.
I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at firstname.lastname@example.org for more information.
Updated June 2017
© 2013 – 2017, Donna Svei. All rights reserved.