HOW TO: Brand Your LinkedIn Vanity URL

How ugly are LinkedIn profile URLs? Pretty bad. Mine looks like this:  Try putting that on a resume or a business card. Not.

But it’s OK, because LinkedIn lets you set up a personal URL for your profile. This is also known as a vanity URL. Mine looks like this: Much nicer, huh? I have the good fortune, as far as I know, of being the only Donna Svei on the planet.

Not the case for a resume client I worked with this week. I asked him to get a personal URL for his resume. He has a common first name and a wildly common last name. Yep, there are 813 men named Ken Lee on LinkedIn. Well, Ken Lee isn’t his real name, but you get my drift.

So I asked him to do something to distinguish himself from all the other Ken Lee guy types on LinkedIn. I specifically asked him not to put a number after his name. Instead, I asked him to add a bit o’ branding.

For example, I could use:

Hmmm, I like it — except that I’m also a retained search consultant. He came back with:


Not really, because his name isn’t Ken Lee and he isn’t a sales manager. But again, you get my drift. He used his vanity URL, to do some branding.

Now imagine putting that branded personal URL right below your name on your resume, or on your business card. Riveting. Immediate branding. Immediate credibility. Try it.

Here’s a quick video on how to get your vanity URL. Jose does a little branding too and he has a rather lovely #DowntonAbbeyIsh accent. Win/win!


BTW, please feel free to connect with me on LinkedIn here. My email address is I love connecting with people who read my blog!

I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at or call me at (208) 721-0131.

Image by © Ainoa –

Comments 3

  1. Thanks for your information Donna.

    My pleasure Roopa. Thank you for reading AvidCareerist. Donna

  2. Thanks for sharing this information, Donna. It will be helpful for many who didn’t know how or were hesitant to “click” the edit-prompt to modify their LinkedIn-issued URL.

    You’re welcome. Thank you for commenting Dean. Donna

  3. Hi Donna,

    Good advice. I must have timed it right years ago securing my linkedin url ( as there are now 229 Brent Peterson’s in LinkedIn! I wasn’t so lucky on twitter or even the website url with my name :). Do you recommend putting the whole LinkedIn url on a business card? I currently do, but was looking to shorten all social media addresses (e.g. @standandinspire, +BrentPeterson,)… but couldn’t come up with something good for LinkedIn. Thoughts?

    Hi Brent, It’s always so nice to hear from you. On your question, it depends, do you want to brand Brent Peterson or do you want to brand Stand and Inspire? I would go with what you want to brand. Donna

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