How ugly are standard issue LinkedIn profile URLs?
Pretty bad. Mine used to look like this:
Try putting that on a resume or a business card!
Beyond that, the long form URL dates you as badly as putting an AOL.com email address on your resume.
Set up a Personal/Vanity URL for your LinkedIn Profile
Happily, LinkedIn lets you set up a personal URL for your profile. This is also known as a vanity URL.
Now mine looks like this:
Much nicer, huh? I have the good fortune, as far as I know, of being the only Donna Svei on the planet.
What If You Have a Common Name?
That’s not the case for a resume client I worked with this week.
I asked him to get a personal URL for his resume. He has a common first name and a wildly common last name.
Yep, there are 813 men named Ken Lee on LinkedIn.
So I asked him to do something to distinguish himself from all the other Ken Lees on LinkedIn (not my client’s name, but you get the point). I specifically asked him not to put a number after his name. Instead, I asked him to add a bit of branding.
For example, I could use:
Hmmm, I like it — except that I also do retained executive search.
My client came back with:
He used his vanity URL to brand himself as a sales manager.
Personal/Vanity LinkedIn URLs Look Better on Business Cards
Now, imagine putting that branded personal URL right below your name on your resume, or on your business card. Riveting. Immediate branding. Immediate credibility. Do it.
Brief Instructional Video
Here’s a quick video on how to get your vanity URL. The speaker does a little branding too. Plus, he has a rather lovely Downton Abbey-Ish accent. What’s not to love?
Let’s Connect on LinkedIn
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I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at firstname.lastname@example.org for more information.