7 Steps to Make Your LinkedIn Endorsements Believable

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by Donna Svei on March 9, 2013

LinkedIn upgraded its Skills section late last year to allow your first level connections to provide affirmation that you do indeed possess certain skills. Consider that to be good news because recruiters and hiring managers are more comfortable trusting your skills claims when they have credible corroborating evidence.

Unfortunately, people have gone a little overboard in endorsing each other on LinkedIn, thus causing great skepticism about the validity of these endorsements. If you have a large network that includes people you don’t know at all, then you’re at particular risk for this problem.

Here’s what you can do to ensure that your endorsements enhance, rather than cheapen, your profile:

  1. Click “Profile/Edit Profile” on LinkedIn’s main drop down menu.
  2. Scroll down to “Skills and Expertise” and click on the little blue pencil on the right-hand side of the page.
  3. Select “Add and Remove.” LinkedIn lets you display ten items in an attractive vertical display.  Beyond ten, it goes to a cluttered horizontal display. Shudder. Limit yourself to no more than ten skills. Pick the ones you want to be hired to do. Delete the rest. Resist the urge to go beyond ten. It puts you at risk of looking like a Jack of All Trades and Master of None.
  4. Now click “Manage Endorsements.” Review who has endorsed you for each skill and uncheck people who don’t know enough about you to know whether or not you have that skill. Do it. You can always recheck them if it hurts too much a day or two from now. It won’t.
  5. Click “Save” to keep your changes.
  6. Scroll back up to the top of your profile and click “Done Editing” to make your changes public.
  7. As you receive additional endorsements, only accept them if they match your list in Item 3 above and if they’re from credible endorsers.

As you can see, you control the quality of your Skills section. When you do steps 1 through 7 above, you increase the credibility of your endorsements. You also say something about your integrity — that you don’t use endorsements from people not qualified to give them. People can click on the little arrow to the right of your endorsers’ thumbnail photos and see exactly who has endorsed you. When your endorsers look like believable members of your network, then you look believable as well.

BTW, please feel free to connect with me on LinkedIn at www.linkedin.com/in/donnasvei. My email address is donnasvei@gmail.com. I love connecting with people who read my blog!

I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at donnasvei@gmail.com or call me at (208) 721-0131.

 

{ 3 comments… read them below or add one }

Penelope Rigatos March 10, 2013 at 14:29

Dear Donna,

thank you for writing an informative article. I went into my endorsements and attempted to re-order them based on which skills I wanted to highlight as most relevant and up to date, only to find out that LinkedIn won’t permit re-ordering of skills that members have been endorsed for. Do you know a way around this, other than deleting the endorsements?

Thank you

Hi Penelope,

Thank you. LinkedIn orders the endorsements by the number received. The only thing you can do about moving a skill up the list is to help people who want to endorse you understand which endorsements matter most to you. I would do that with a caveat that of course they would need to be comfortable with what you ask.

Donna

Penelope Rigatos March 11, 2013 at 11:32

Donna,

thank you for your response.

Penelope

Ely May 23, 2013 at 09:52

Donna – Considering that most LinkedIn users are aware that endorsements can’t be taken at face value, I’m wondering how you balance the need for a reality check (before an interviewer does it for you), with the need to avoid hurting the feelings of the people on your connection list (a list, I might add, that took you uncountable hours over a period of years to acquire? – Ely

Hi Ely, That is the sticky point. You have to use your judgment. If you’re uncertain, turn to a friend who has good judgment, and ask for their perspective. Donna

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