Two weeks ago I wrote a post noting that using a keyword, say 116 times, in your LinkedIn profile can push you to the top of a first level connection’s search results for that keyword.
I noticed this after I did a keyword search and got curious about how people achieved their search rankings.
LinkedIn SEO Research
The table below shows data for the profiles that came up in the top nine positions in search results for my test keyword.
As you can see, the person in the first position used my keyword 116 times in her profile.
But look at the person who came up in position 6. He only used my keyword five times. Slacker. I wonder how he made it to page one.
Do you think it had anything to do with his 625 endorsements for my keyword? I do.
First Level Connections
All of my page one results were people who are first level connections. So, if you want to come up on an early page of someone’s search results, it’s good to be a first level connection.
You only had to stuff my keyword into your profile an average of 73 times to get to page one.
BTW, I wrote this post in 2013. In my latest 2017 research, I’ve found that keyword stuffing doesn’t work nearly as well as it did in 2013.
If you A/B test it, you will find that after you stuff a keyword so many times, you get diminishing marginal returns. Thank goodness!
And recommendations, those more meaningful attestations of your awesomeness, it only took an average of 36 of those to get to page one.
LinkedIn SEO is a Numbers Game
Like it or not, getting yourself to a prominent place in LinkedIn search results appears to be mostly a numbers game. I say “mostly” because positions 4 and 5 somehow made it onto page one without much in the way of numbers.
If you want to drive traffic to your profile via your position in LinkedIn search results, it looks as though it’s smart to grab every meaningful and meaningless endorsement you can.
Note this argues for having a large network because people can only endorse you if they’re first level connections.
As always, you have to know what you want to accomplish by being on social media to make good decisions about how you manage your social media presence.
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Updated June 2017
© 2013 – 2017, Donna Svei. All rights reserved.