A couple of weeks ago I wrote a post noting that using the same key word repeatedly, say 116 times, in your LinkedIn profile can push you to the top of a first level connection’s search results for that key word. I noticed this after I did a key word search and got curious about how people came up where they came up.
The table below shows my first page search results and positions (SERP) one through nine on that page. As you can see, the person in first position on page one used my key word 116 times in her profile. But look at the person who came up in position 6. He only used my key word five times. Slacker. I wondered how he made it to page one. Oh, do you think it had anything to do with his 625 endorsements for my key word? I do.
Clearly, all of my page one results were people who are first level connections. So, if you want to come up in an early page of someone’s search results, it’s REALLY IMPORTANT to be a first level connection. Beyond that, when you look at the numbers below, the number of times you’ve been endorsed for the key word MATTERS. To get to page one here, it took an average of 186 endorsements! You only had to stuff my key word into your profile an average of 73 times to get to page one. And recommendations, those more meaningful attestations of your awesomeness, it only took an average of 36 of those to get to page one.
So, like it or not, getting yourself to a prominent place in LinkedIn search results appears to be mostly a numbers game. I say “mostly” because positions 4 and 5 somehow made it onto page one without much in the way of numbers. I haven’t figured those out yet.
If you want to drive traffic to your profile via your position in LinkedIn search results, it looks as though it’s smart to grab every meaningful and meaningless endorsement you can. Note too that this argues for having a large network because people can only endorse you if they’re first level connections.
If you’re driving traffic to your profile via means other than search results, and you want to have credible endorsements, see this. As always, you have to know what you want to accomplish by being on social media to make good decisions about how you manage your social media presence.
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