LinkedIn’s Search Algorithm Favors the Employed

Improve Your LinkedIn SEO & SERP

by Donna Svei on August 13, 2013

My resume and LinkedIn profile clients want recruiters to find them on LinkedIn. Because of this, I’m obsessed with continuously testing LinkedIn to figure out better SEO techniques to get them a higher SERP position. It’s a fun labyrinth to muck around in – lots of nooks and crannies and hypotheses to test.

I’ve noticed I can help my unemployed clients gain rank in search results if we add a position to their profiles that creates a current employer and job title for them. This added position can be very simple. It might look like:

Company Name: Consulting

Title: [Most Important Keyword Recruiters Would Use to Find You]

Time Period: 2013 – I currently work here

(I should note that most of my clients are at a place in their careers where they usually are doing at least a little consulting while they’re looking for their next job. Please see the “Comments” section below for a second “I currently work here” option.)

The key, for a boost in the search result rankings, appears to be having the “I currently work here” box checked for at least one job that’s listed on your profile.

Like this:

 

If you’re unemployed, do a people search on your most important keyword and see where you rank in your own search results. Then add a new, current position to your profile such as the one described above. Repeat the keyword people search. I bet you’ve improved your search results page rank! I’ve seen some people get a little boost and others get a big boost.

Let’s Connect

Please don’t hesitate to connect with me on LinkedIn here. My email address is donnasvei@gmail.com. Knowing who reads my blog helps me write more relevant posts.

I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at donnasvei@gmail.com or call me at (208) 721-0131.

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