Use the Location Where You Want to Work on Your LinkedIn Profile

Over 11% of working age Americans moved to a new county, state, or country last year.

The number is higher for executive job seekers. 25% of my resume clients relocated for new jobs during 2016.

If you want to move, don’t use your current location on your LinkedIn profile. Use your desired location instead. And don’t put your address on your resume.

Companies Love Local Candidates

Locations and addresses matter because most hiring managers want to hire local candidates. It costs less to interview them, they don’t have to spend money to move them, and it’s assumed they’re likely to be stable employees.

When a company relocates a new hire, there’s a risk they won’t like their new location.

Moves can also cause family problems when a spouse or kids find themselves unhappy in a new city. That often makes for a short-term employee because trailing family members who aren’t happy have a way of issuing ultimatums about moving back home.

Because of the above-mentioned factors, many employers shy away from national searches. They often start with local searches and only look beyond their area when they can’t find good local candidates.

Recruiters Restrict Their LinkedIn Searches by Area

This means when their recruiters go to LinkedIn to look for candidates, they restrict their searches by zip code. Thus, if your profile isn’t coded with one of their local zip codes, they will NEVER find you. And that doesn’t help you get a job before you move, does it?

Case History

Last year, I worked with an engineer who wanted to move from the Research Triangle to Southern California.

When we prepared his resume and LinkedIn profile, we talked about which location to use for him – North Carolina or San Diego. He chose North Carolina because he didn’t want to signal his boss that he wanted to move to San Diego.

He called me after a few weeks and said he wasn’t getting any play for jobs in Southern California.

He decided to take a risk with his boss and change his LinkedIn profile location to San Diego. Almost immediately, he had a new job in Southern California. The recruiter found him via LinkedIn.

As my italics highlight, this strategy involves some risk. In my client’s case, moving was more important to him than perhaps fielding some awkward questions from his boss. You have to decide what works for you.

You Must Be Findable by Your Target Employers

If you want to change jobs (now up to 85% of us), then you must be findable on LinkedIn. If you’re not findable, why bother with a profile?

Let’s Connect on LinkedIn

Please don’t hesitate to invite me to connect on LinkedIn here. The more I know about my readers, the better I can make my blog.

I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at for more information.

Image: Fotolia/pepebt
Updated June 2017

© 2014 – 2017, Donna Svei. All rights reserved.


Comments 8

  1. Once again, I hear that disturbingly hollow thud when I apply my palm to my head! It’s one of those ‘of course’ techniques that few people have heard of. Thanks, Donna.

    And Jono’s comment is right on target, too.


  2. Donna-While I agree with your logic and thinking, being deceitful with regard to your location should not be something that is encouraged any more than providing deceitful information on your resume………..


    I appreciate your perspective.

    However, my client’s profile showed him located in San Diego and working in North Carolina.

    Recruiters know to ask about that type of inconsistency.

    If he hadn’t shown a San Diego location, he would not have gotten the job. Showing a San Diego location didn’t read as deceitful to his new employer.

    Thank you,


  3. I would love to move to a different city, but my parents are aging, and I’d prefer to be about 3 miles from them instead of 3,000 miles. Also, I don’t have the money at this time to make such a move.

  4. Hi Howard,

    I appreciate your comment. There are many instances in a job search where one has to use their judgment about what constitutes deceit. This is one of those. Recruiters often search LinkedIn by location. If they can’t find you, no one is served well. It would be nice if LinkedIn would offer a “Desired Work Location” field with the opportunity to plug in several choices. Until they do, this is a BPA (best possible alternative).

    I’m curious to hear what others think about this. Deceit? Practical? Other opinions? Other options?

    Kind regards,


  5. Thank you Andy…but I don’t think you’re face palming very often. I ALWAYS value your insights. Donna

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