You know that company research benefits your job search and career in many ways. For instance, when you research the company you’re about to interview with, you:
- Look more prepared in your interviews.
- Ask more intelligent questions in your interviews.
- Might find out they’re not the company for you. Then you won’t waste anyone’s time with unnecessary meetings, and you won’t stain your resume by job hopping.
The Biggest Downside to Company Research – Time
You understand the benefits, but sometimes you simply don’t have the time to do company research. In a perfect world, you would assemble a full dossier on the organization, its industry, its products, its recent financial performance, its executives, etc.
In the real world, your current boss needs you to finish a report, you want to go to the gym, your daughter needs cupcakes for a school thing, and your spouse is out of town. Plus, you have a sneaking suspicion that you’ll think on your feet better in your interview if you get more than four hours of sleep.
Two Google Tricks to Speed Up Your Company Research
Beyond using Upwork (not an affiliate) to hire an MBA student to do your research, there are a couple of Google tricks that will help you get relevant search results fast. Here’s what you can do:
- Type the company’s name into your search bar (example: Electronic Arts).
- Click on “News.”
- Click on “Search Tools.”
- Click on “Recent.”
- Select a preset or custom date horizon. The more recent and smaller the period, the more you will learn about what’s going on with the company right now – and the fewer results you will have to scan/read.
It’s Not Perfect, But You Don’t Have to Be Perfect to Impress
While this isn’t thorough company research, you will be able to use what you read in your interviews. When you do this, you will look more curious and more prepared than almost every other candidate. Why? Because sadly, very few candidates do any research at all – even for C-level jobs.
I write executive resumes and LinkedIn profiles. Save time. Get hired. Email me at firstname.lastname@example.org for more information.
Photo: Fotolia/AZP Worldwide
Featured by: SmartBrief.