How ugly is your standard-issue LinkedIn profile URL?
Pretty bad. Mine used to look like this:
Try putting that on a resume.
Beyond the unattractiveness, the long-form URL dates you as badly as putting an AOL email address on your resume.
How to Set up a Personal LinkedIn Profile URL
Happily, LinkedIn lets you set up a personal URL for your profile. It’s also known as a vanity URL.
Mine looks like this (much nicer, huh?):
But, What If You Have a Common Name?
I have the good fortune of being the only Donna Svei on the planet.
However, that’s not the case for a client I worked with this week. I asked him to get a personal URL for his resume. He has a common first name and a wildly common last name.
Brand Yourself with Your LinkedIn Profile URL
So, I asked him to do something to distinguish himself from all the other Ken Lees on LinkedIn (not my client’s name, but you get the point).
I specifically asked him not to put a number after his name because KenLee8200 would make him sound a bit late to the party.
Instead, I asked him to add a branding statement with one of his credentials, like this: linked.com/in/Ken-Lee-MBA.
Now that you get the idea of personalizing your URL, I want to give you video and written instructions on how to do it (it’s simple).
If you like video, watch this:
If you prefer reading instructions, use LinkedIn Help.
Regardless of your preference, this takes about a minute, and it significantly upgrades your professional image on LinkedIn and your resume.
Go for it!
Let’s Connect on LinkedIn
Please invite me to connect on LinkedIn: Donna Svei, Executive Resume Writer. The more I know about my readers, the better I can make my blog.
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Updated February 2021
© 2013 – 2021, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, authors all of AvidCareerist’s posts. She has written for and been quoted by 100+ business and general media outlets, including Forbes, Mashable, Fast Company, Inc., Entrepreneur, the New York Times, USA Today, Time, CBS, the BBC, Lifehacker, Social Media Today, IT World, SmartBrief, and Business News Daily.
Let her expertise inform your job search strategy and decision making.
Contact Donna here to learn more about her resume and LinkedIn profile services and fee structure.