How ugly is the standard-issue LinkedIn profile URL?
Pretty bad. Mine used to look like this:
Try putting that on a resume.
Even worse, the long-form URL dates you. And who wants that?
How to Set up a Personal LinkedIn Profile URL
Happily, LinkedIn lets you set up a personal URL for your profile. It’s also known as a vanity URL.
Mine looks like this (much better, huh?):
But, What If You Have a Common Name?
I have the good fortune of being the only Donna Svei on the planet.
However, that’s not the case for a client I worked with this week. I asked him to get a personal URL for his resume. He has a common first name and a wildly common last name.
Brand Yourself with Your LinkedIn Profile URL
So, I asked him to do something to distinguish himself from all the other Ken Lees on LinkedIn. Not my client’s name, but you get the point.
I asked him not to put a number after his name because KenLee8200 would make him sound late to the party.
Instead, I asked him to add a branding statement using one of his credentials.
Like this: linked.com/in/Ken-Lee-MBA.
How to Personalize Your LinkedIn Profile URL
So, are you ready to personalize your URL?
If you like video instruction, watch this:
If you prefer written instructions, use LinkedIn Help.
It takes about a minute to upgrade your image on LinkedIn and your resume.
Go for it!
Let’s Connect on LinkedIn
Please invite me to connect on LinkedIn: Donna Svei, Executive Resume Writer. The more I know about my readers, the better I can make my blog.
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Updated March 2022
© 2013 – 2022, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, authors all of AvidCareerist’s posts.
She is a Fast Company Contributor and has written for and been quoted by 100+ business and general media outlets, including Forbes, Inc., Entrepreneur, CNBC, the New York Times, USA Today, Time, US News & World Report, CBS, the BBC, Lifehacker, Social Media Today, IT World, and Business News Daily.
Let her expertise inform your job search strategy and decision-making.
Contact Donna here to learn more about her resume and LinkedIn profile services and fee structure.