Business Headshot

The Ultimate Secret to the Best LinkedIn Profile Picture

Every professional needs a business headshot that conveys their branding message.

If you’re an art director, you want to look creative. If you’re a CPA, you want to look trustworthy. And, of course, we all want our headshots to make us look handsome or gorgeous — or both.

Your Business Headshot & Your Jawline

Photographer Peter Hurley has identified the secret to a flattering headshot, whether you’re 25 or 65. He says it’s all about the jawline.

Peter is a wizard who makes double chins and years disappear. That’s fascinating. It also matters for your business headshot, where perceived weight and age factor to into viewers’ impressions of you.

Peter explains his technique in the 15 minute and 22 second YouTube below. Yeah, I know, no one watches a YouTube that long. But this is a Secret of the Universe. I watched it. All of it.

I was also thrilled to see that I still have a 15-minute attention span. OK, I bailed at the end when he got to the shameless self-promotion part — but close to 15 minutes.

The video starts getting good at 4:49. Unload your dishwasher from 0:00 to 4:48 or reply to some emails. Whatever works for you. Then grab your favorite beverage, find a comfy chair, and settle in for about 10 minutes of edutainment.

When you’re done, you’ll understand how to pose for a business headshot, or any photo that involves your face, that you’ll be thrilled to upload to LinkedIn or your other social media profiles.

Let’s Connect on LinkedIn

Please don’t hesitate to invite me to connect on LinkedIn here: Donna Svei, Executive Resume Writer. The more I know about my readers, the better I can make my blog.

Image: Fotolia/ajr_images
Updated January 2019

© 2013 – 2019, Donna Svei. All rights reserved.

Comments 4

  1. Definitely worth watching the video – quite an amazing difference! Thanks for sharing Donna.

    Truly! Thank you Michelle. Donna

  2. The problem is you still have to go to interviews, when they look at you and say “Wow, she doesn’t look anything like her profile photo!”…??? This is why older women in job search like me are looking for ways to improve our jaw lines non-surgically. Don’t have time for recovery with plastic surgery…

    Yeah…it’s important to be recognizable…but you can still have a headshot with a jawline! Thank you Jeannie. Donna

  3. This was one of the best tips I’ve seen, I can’t wait to redo my head shot. Thank you! And I’m enjoying your blog, and your succinct, practical advice.

    Thank you Connie. I have a lot of fun with my blog. I’m glad you enjoy it! Donna

  4. I love this guy. Very much the Newyawker (SHEBAM!), but knows his stuff. After you master the jaw line, go to his website,, and learn about the squinch.

    When I played in an orchestra in Shreveport, LA, we played a benefit concert with the then reigning Miss America. I ended up volunteering to take her picture with various musician friends and patrons. I noticed that every time I got ready to take a photo, she would bring her head forward noticeably. Now, after watching the video, I know why! If even beauty contestants do it, think how it will help your photography.

    Donna, you can start another photography blog with these tips. Let me know when you do, I’ll sign up!


    Haha. Thank you for your (always) kind comments Andy. Donna

Leave a Reply

Your email address will not be published. Required fields are marked *