Every professional needs a business headshot that conveys their branding.
If you’re an art director, you want to look creative. If you’re a CPA, you want to look trustworthy. And, of course, we all want our headshots to make us look handsome or gorgeous — or both.
If you’re asking yourself, “What’s a business headshot?” it’s a picture of you, usually from the shoulders up.
Your Business Headshot & Your Jawline
Photographer Peter Hurley knows what makes a good business headshot, whether you’re 25 or 65. He says it’s all about the jawline.
Peter is a wizard who makes double chins and years disappear. That’s fascinating. It also matters for your business headshot, where perceived weight and age factor into viewers’ impressions of you.
Peter explains his technique in the 15 minute and 22 second YouTube below. Yeah, I know, no one watches a YouTube that long. But this is a Secret of the Universe. I watched it. All of it.
I was also thrilled to see I still have a 15-minute attention span. OK, I bailed when he got to the shameless self-promotion part – but almost 15 minutes.
The video gets good at 4:49. So, unload the dishwasher from 0:00 to 4:48 or reply to some emails. Whatever works. Then grab your favorite beverage, find a comfy chair, and settle in for about 10 minutes of good edutainment.
When you’re done, you’ll understand how to pose for a business headshot or any photo that involves your face. Use the tip, and you’ll be thrilled to upload your headshot to LinkedIn and any of your other social media profiles.
Also, check the photo at the top of this post. You’ll see the model knows Peter’s trick.
BTW, you can learn more about hiring a photographer trained by Peter here (no affiliate relationships).
Let’s Connect on LinkedIn
Please don’t hesitate to invite me to connect on LinkedIn: Donna Svei, Executive Resume Writer. The more I know about my readers, the better I can make my blog.
Updated January 2022
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Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, authors all of AvidCareerist’s posts.
She is a Fast Company Contributor and has written for and been quoted by 100+ business and general media outlets, including Forbes, Inc., Entrepreneur, CNBC, the New York Times, USA Today, Time, US News & World Report, CBS, the BBC, Lifehacker, Social Media Today, IT World, and Business News Daily.
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