My resume and LinkedIn profile clients want recruiters to find them on LinkedIn. Because of this, I continuously test the LinkedIn algorithm to figure out SEO techniques to get them the best possible page position in LinkedIn search results. It’s a fun labyrinth to muck around in – lots of nooks and crannies and hypotheses to test.
Be Currently Employed
I’ve noticed I can help my unemployed clients gain rank in search results if we add a position to their profiles that creates a current employer and job title for them.
This added position can be very simple. It might look like:
Company Name: Donna Svei Consulting.
Title: [Most Important Keyword Recruiters Would Use to Find You].
Time Period: 2019 — I currently work here.
Most of my clients are at a place in their careers where they are doing at least a little consulting while they’re looking for their next job (see the “Comments” section below for other “I currently work here” options). They just need to set up a company page (30 minutes), add a logo, and they’re good to go.
Don’t Update Your Most Recent Employment Date
Another option we use is simply not updating their employment date on LinkedIn. While we make sure to use accurate dates on their resume, on LinkedIn we often leave them showing that they’re currently employed at their last company.
Given that most people don’t update their profiles often, this works too. I’ve never had a client tell me that a prospective employer questioned them on this detail.
The Box You Have to Check
The key, for a boost in the search result rankings, appears to be having the “I currently work here” box checked for at least one job on your profile.
Test Before & After
If you’re unemployed, do a people search on your most important keyword and see where you rank in search results.
Then, using one of the methods described above, show yourself as currently employed. Repeat the people/keyword search. I bet you’ve improved your search results page rank! I’ve seen some people get a little boost and others get a big boost.
Let’s Connect on LinkedIn
Please don’t hesitate to invite me to connect on LinkedIn here: Donna Svei, Executive Resume Writer. The more I know about my readers, the better I can make my blog.
Featured by: SmartBrief on Your Career
Image Courtesy of Olu Eletu
Updated May 2019
© 2013 – 2019, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, authors all of AvidCareerist’s posts. She has written for and been quoted by 100+ business and general media outlets, including Forbes, Mashable, Fast Company, Inc., Entrepreneur, CNBC, the New York Times, USA Today, Time, CBS, the BBC, Lifehacker, Social Media Today, IT World, SmartBrief, and Business News Daily.
Let her expertise inform your job search strategy and decision making.
Contact Donna here to learn more about her resume and LinkedIn profile services and fee structure.