According to an Economist report, up to 23 million Americans plan to relocate in 2021, mostly driven by the quest for affordable housing.
If you have a 100% virtual job, you probably won’t look for a new position when you relocate. However, the rest of the movers will. Market research firm Forrester predicts that about 10% of jobs will remain fully virtual post-pandemic.
If your move entails a job search, don’t use your current location on your LinkedIn profile. Use your desired location instead. And don’t put your address on your resume.
Companies Love Local Candidates
Locations and addresses matter because most hiring managers want to hire local candidates.
- It costs less to interview them.
- They don’t have to spend money to move them.
- They’re easier to retain.
When a company relocates a new hire, there’s a risk they won’t like their new location.
Moves can also cause family problems when a spouse or kids find themselves unhappy in a new city. That often makes for a short-term employee because trailing family members who aren’t happy have a way of issuing ultimatums about moving back home.
Because of the above-mentioned factors, many employers shy away from national searches. They often start with local searches and only look beyond their area when they can’t find good local candidates.
Recruiters Restrict Their LinkedIn Searches by Area
That means when their recruiters go to LinkedIn to look for candidates, they restrict their searches by metropolitan areas and zip codes.
Thus, if your profile isn’t coded with your aspirational location, they will NEVER find you. And that doesn’t help you get a job before you move, does it?
Last year, I worked with an engineer who wanted to move from North Carolina’s Research Triangle to Southern California.
When we prepared his resume and LinkedIn profile, we talked about which location to use for him – North Carolina or San Diego. He chose North Carolina because he didn’t want to signal his boss that he wanted to move to San Diego.
He called me after a few weeks and said he wasn’t getting any play for jobs in Southern California.
Then, he decided to take a risk with his boss and change his LinkedIn profile location to San Diego. Almost immediately, he had a new job in Southern California. The recruiter found him via LinkedIn.
As my italics highlight, this strategy involves some risk. In my client’s case, moving was more important to him than perhaps fielding some awkward questions from his boss. You have to decide what works for you.
You Must Be Findable by Your Target Employers
If you want to change jobs (currently about 60% of us, according to market research firm Morning Consult), then you must be findable on LinkedIn. If you’re not findable, why bother with a profile?
Check the comments below for Sergio Avila’s note dated 6/5/18 and my response dated 6/7/18 regarding the ability to now note aspirational locations on your LinkedIn profile.
Let’s Connect on LinkedIn
Please invite me to connect on LinkedIn here: Donna Svei, Executive Resume Writer. The more I know about my readers, the better I can make my blog.
Updated March 2021
© 2014 – 2021, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, authors all of AvidCareerist’s posts. She has written for and been quoted by 100+ business and general media outlets, including Forbes, Mashable, Fast Company, Inc., Entrepreneur, the New York Times, USA Today, Time, CBS, the BBC, Lifehacker, Social Media Today, IT World, SmartBrief, and Business News Daily.
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