According to a Lending Tree survey, 39% of Americans want to move to a new location in 2022. If your move entails a job search, make your new city your LinkedIn location.
And don’t put your address on your resume.
Companies Love Local Candidates
Locations and addresses matter because most hiring managers want to hire local candidates.
- Surveys consistently find that C-level executives want employees back in the office post-pandemic.
- Companies don’t have to spend money to move non-local candidates.
- Relocated employees present turnover risks.
When a company relocates a new hire, there’s a chance they won’t like their new location.
Moves can also cause family problems when spouses or kids are unhappy in a new city.
That often makes for a short-term employee. Why? Because unhappy family members issue ultimatums about moving back home.
Thus, for the factors mentioned above, many employers shy away from national searches. They often start with local searches. They only look beyond their area when they can’t find good local candidates.
Recruiters Restrict Their LinkedIn Searches by Area
That means they limit their LinkedIn searches by metropolitan areas and zip codes.
So, if you don’t code your profile with your aspirational location, they will NEVER find you. And that doesn’t help you get a job before you move.
I worked with an engineer who wanted to move from North Carolina to Southern California.
We talked about which LinkedIn location to use for him – North Carolina or San Diego.
He chose North Carolina because he didn’t want to signal his boss that he wanted to move to San Diego.
He called me after a few weeks and said he wasn’t getting any play for jobs in Southern California.
Then, he decided to take a risk with his boss and change his LinkedIn location to San Diego. Almost immediately, he had a new job in Southern California.
The recruiter found him via LinkedIn.
As my italics highlight, that strategy involved some risk. In my client’s case, moving was more important to him than the risk. He prepared himself to perhaps field some awkward questions from his boss.
You have to decide what works for you.
You Must Be Findable by Your Target Employers
If you want to change jobs, you must be findable on LinkedIn.
Check the comments below for Sergio Avila’s note and my response. We talk about a new LinkedIn feature that lets you note desired locations on your LinkedIn profile.
Updated May 2022
© 2014 – 2022, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, authors all of AvidCareerist’s posts.
She is a Fast Company Contributor and has written for and been quoted by 100+ business and general media outlets, including Forbes, Inc., Entrepreneur, CNBC, the New York Times, USA Today, Time, US News & World Report, CBS, the BBC, Lifehacker, Social Media Today, IT World, and Business News Daily.
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