Search Consultant Patricia Duarte and I have been having a Twitter conversation about the use of the word “leverage” on resumes.
We’ve been looking at it as a synonym for utilized and used:
Leverage Definitions
Consider these definitions of leverage:
Leverage is Both a Noun and Verb
You can see that leverage can be used as a noun or as a verb.
- As a noun, it means the exertion of force.
- As a verb, it means to use something to maximum advantage.
Thus, both of these accomplishment statements would be accurate uses of the word leverage:
- Used leverage with key vendors to negotiate shared advertising agreement that reduced overall marketing cost 12%.
- Leveraged relationships with key vendors to negotiate shared advertising agreement that reduced overall marketing cost 12%.
If you’re not describing power or maximum advantage, or engaging in another appropriate use of leverage, then choose another word. This overused resume buzzword could use a rest.
You can search Google for synonyms for leverage and you can look at the ideas below.
Leverage Synonyms — Nouns
If you’re using leverage as a noun, consider using the word “advantage” instead.
You might write:
- Consolidated vendors and created a volume advantage that resulted in a 12% overall reduction in marketing costs.
Other potentially useful synonyms for leverage include access, asset, authority, control, dominance, edge, influence, position, recognition, reputation, and resources.
Leverage Synonyms — Verbs
If you’re using leverage as a verb, you might write:
- Recognized three top vendors with awards and negotiated higher volume, lower cost contracts that cut YOY marketing expense 12%.
The verb synonyms get a little tricky because it’s easy to tip over into looking like a jerk, but consider controlled, dominated, and positioned.
Experiment
Resumes remind me of jigsaw puzzles. Drop a word in and see if it fits. If it doesn’t, pull it out and try another one.
Image: andranik123
Updated July 2020
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Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, authors all of AvidCareerist’s posts. She has written for and been quoted by 100+ business, general, and career media outlets, including Forbes, Mashable, Fast Company, Entrepreneur, the New York Times, USA Today, Time, CBS, the BBC, Lifehacker, Social Media Today, IT World, SmartBrief, Payscale, Business News Daily, and the Muse.
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Comments 5
Leverage and optimum deployment of pre-existing assets & resources. – from my LI profile.
I can’t see how ‘utilised’ or ‘used’ would give the same meaning, which is to say that the way I used them returned significantly more than you might expect.
“Leverage” should never be used as a verb – it’s a senseless “made up” usage. The author is correct when she says “give this overused resume buzzword a rest.” And please make that rest permanent by refusing to use this “verb” in your speech.
I hear “leverage” constantly at my work in advertising, and it always sounds “jargon-y” in an I’m-not-an-intellectual-by-I-think-using-this-word-makes-me-sound-like-one (except that it really does the opposite) kind of way. To me, it says “I’m too lazy to think of a real verb that fits this situation,” or worse, “I don’t know exactly what I’m talking about but neither will anyone else.” It joins the list of overused, foggy-meaning jargon like “narrative,” “tells your story” and my newest pet peeve—using “concept” as a verb.
Suzy,
You’re probably not alone in feeling that way.
Thank you,
Donna
Thanks, Donna. Don’t know if my comment could be edited, but I see a typo in mine . I used the word “by” instead of the intended “but.”
“I’m-not-an-intellectual-by-I-think-using-this-word-makes-me-sound-like-one” was meant to say “I’m-not-an-intellectual-but-I-think-using-this-word-makes-me-sound-like-one.” Good thing this wasn’t on a résumé!
LOL. Indeed, Suzy!