Photofeeler, a Boulder, Colorado startup, researches LinkedIn and other social media profile pictures. Because of this, they’re a fountain of evidence-based LinkedIn profile picture tips.
Beyond that, they have created a system that lets you quickly assess your profile picture’s effectiveness by collecting information from live viewers.
Feedback on Profile Pictures
As a result, you can use Photofeeler to get feedback on three essential career factors:
LinkedIn Profile Picture Tips
Ann Pierce, the Co-Founder & CEO of Photofeeler, and I teamed up to produce an infographic (see below) that shares PhotoFeeler’s research-proven best practices for LinkedIn profile pictures.
Three Factors That Make the Most Effective LinkedIn Profile Pictures
To make the best impression possible:
1. Don’t obstruct your eyes.
2. Smile with your teeth showing — and throw in a little squinch (see the video at the bottom of this section).
3. Dress formally.
I pressed Ann on her formal dress advice because many companies don’t require it. She said that regardless of the company or industry, formal dress scores better in pictures. Period. So guys, get your ties on!
The Profile Picture Hack
Ann recommends going to a professional photographer to get a good picture, but that’s not the hack.
Ann shared the four pictures that have scored the highest rankings ever on Photofeeler. If you have already looked at them (below), you probably noticed that all four are remarkably similar.
Each picture was styled and taken by professionals for stock photo sites. Their Photofeeler rankings show you the advantage you gain from working with professionals and, because of their similarity, what to do with your own picture.
Study the infographic below, then:
1. Mimic the dress and grooming in one of the two pictures on the right.
2. Give your photographer the infographic and ask them to pose and frame you just like the woman on the right (because she has the best scores of all).
Could it be easier?
Footnote: One of my clients used this advice and sent me a copy of her Photofeeler rankings. She outperformed the people in the infographic!
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Featured by: Entrepreneur
Image Courtesy of Lesley B. Juarez
Updated December 2020
© 2015 – 2022, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, authors all of AvidCareerist’s posts.
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