Three LinkedIn Profile Picture Tips

The 5 Best LinkedIn Profile Picture Tips

Photofeeler, a Boulder, Colorado startup, researches LinkedIn and other social media profile pictures. Because of this, they’re a fountain of evidence-based LinkedIn profile picture tips. 

They also have an online system that collects information from live viewers to score the effectiveness of your headshot.

Feedback on Profile Pictures

As a result, you can use Photofeeler to get feedback on 3 essential career factors:

1. Likeability.

2. Competence.

3. Influence.

LinkedIn Profile Picture Tips

Ann Pierce, the Co-Founder and former CEO of PhotoFeeler, and I teamed up 9 years ago. We produced the first infographic sharing PhotoFeeler’s headshot research.

In 2023, Photofeeler updated that research. Their findings follow.

5 Factors That Make the Most Effective LinkedIn Profile Pictures

To make the best impression possible:

1. Don’t obstruct your eyes.

2. Smile with your teeth showing — and throw in a little squinch (see the video at the bottom of this section).

3. Dress formally.

4. Avoid full-body shots.

5. Watch your color elements.

I pressed Ann on her formal dress advice because many companies don’t require it. She said formal dress scores better in pictures regardless of industry (tech, we’re looking at you). It’s still true. So, guys, get your ties on!

The Latest Research on LinkedIn Profile Photos

First, Ann recommended a professional photographer to get a good picture. I still agree.

Second, do this to shave pounds and years off your headshot.

Then, look at Photofeeler’s 2023 summary infographic here:

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Featured by: Entrepreneur
Image Courtesy of Lesley B. Juarez

Updated March 2024

© 2015 – 2024, Donna Svei. All rights reserved.

Comments 4

  1. Those people all look like models and appear to be caucasian. Most of us don’t look like a model. Having a photo on LinkeIn just gives advantage to white, young, attractive people.

  2. Hi Jenna,

    Your points are well taken. Thank you for sharing them.

    However, I’m also happy to report that one of my clients just ran two pictures through PhotoFeeler to decide which one to use on her LinkedIn profile. She’s not Caucasian and she is over 40. Her best picture scored two 95’s and a 94, better than the best photo above!


  3. I wasn’t aware of PhotoFeeler so I’m glad you shared this, Donna. I didn’t realize I missed this, so I’m sorry to see that’s the case.

    The importance of a LI profile picture cannot be overstated: it’s good for 11x profile views.

    That’s more than an order of magnitude!

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