linkedin visibility

Following Companies on LinkedIn Helps Recruiters Find You

Are you following companies on LinkedIn?

If you are, I have good news and bad news.

The Good News

LinkedIn surveyed people who follow companies. They found that 70% of them do so because they’re interested in working at the companies they follow.

So the company built a related feature into LinkedIn Recruiter. It lets users find people who follow their company.

Thus, to the extent the companies you follow use Recruiter, the product highlights you to them as a warm lead. That puts your profile in the group of search results most Recruiter users look at first.

The Bad News

Anyone who can see your profile can see which companies you follow.

Unlike groups, which LinkedIn lets you hide from your profile, you can’t hide information about which companies you follow.

What to Do?

Use your judgment:

  • On the upside, you might get your dream company’s attention.
  • On the downside, if that annoys your boss, you might create a problem for yourself.

If you think this might bother your boss, try one of these options:

  • Follow your dream companies and some random decoy companies. Make it hard to see a pattern.
  • Feign ignorance if your boss asks you about any of your follows.
  • Respond with a casual, straightforward approach. Say, “Oh yeah, I am.” Then shift the conversation.
Conclusion & More

If I had a company(s) I wanted to work for, I’d rather be a warm lead than an unknown any day. I’d think about a strategy for an inquisitive boss and get my following on!

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Featured by Career Sherpa
Updated April 2022

© 2015 – 2022, Donna Svei. All rights reserved.

Comments 2

  1. Donna, great article. I’d add one more strategy for handling your boss:

    Tell your boss you’re following the company’s competitors to keep an eye on their marketing strategies and new products.

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