This morning, I got some compelling insight into the best LinkedIn profiles for job seekers. If you’re in a job search, this matters big time. Keep reading!
LinkedIn Increases the Number of Search Results
“So LinkedIn has just increased the maximum search results from showing 1,000 people to now showing 2,500 people. I wonder how many users actually need that…would you use this if you had it on your account?”
Sanjay Sodhi, a staffing industry researcher and candidate sourcer, replied:
“Hopefully this becomes an option on the Recruiter side, too. It’d give us 2.5X the sample size for running search insights and a bit more wiggle room for one-shot-search market mapping. Can’t imagine why Recruiter users wouldn’t want to be able to operate on more search results at once.”
Then, Tony asked Sanjay for more information:
“That’s an interesting observation Sanjay. I would’ve assumed that by the time you get to the 1,000th result, the people appearing in searches would diverge too much from the search criteria specified to be a strong enough match to pursue.”
How Recruiters Really Search — the Best LinkedIn Profiles
And then, Sanjay shared this golden insight into how recruiters use LinkedIn to develop their target candidate lists:
“So, the thing is that we don’t really go that far down the rabbit hole for a specific search. It’s more on the background research and market mapping where you’re casting a **very** wide net and tagging/classifying profiles as you go.
By the tail end, you’re moving at a very quick pace and classifying off the profile summary [my emphasis] rather than clicking through…you want to be selecting the full page of 25 profiles and operating on all of them (likely to classify them out) and only stopping for exceptions.”
What Recruiters See First on Your LinkedIn Profile
So, I got curious.
I asked Sanjay:
“Sanjay, Would you please clarify for readers exactly which elements of their profile you see in the “summary” you mentioned? Much appreciated! Thank you, Donna”
I didn’t know if Sanjay had referred to the summary section of the LinkedIn profile (now called “About”), or if he was talking about a LinkedIn profile summary that LinkedIn shows to people using their Recruiter product.
Sanjay was kind enough to send me this screenshot of what he sees in Recruiter when LinkedIn serves him my profile as a search result:
The Best Job Seeker LinkedIn Profiles for Recruiter Users
As you can observe, recruiters get a snapshot of your profile.
Also, as you learned from Sanjay’s comment, and as I know from my executive search experience, recruiters don’t always look at your full profile.
Thus, you have to optimize the 10 aspects of your profile that display in the Recruiter screenshot:
1. Your Profile Picture
I’ve written a lot about LinkedIn pictures. In looking at the screenshot above, you can see how much they matter to Recruiter users. They’re the first thing they see and, research has shown, the first place their eyes go.
So, click to get the lowdown on optimizing your profile picture. The best LinkedIn profiles ace the photo.
2. Your Name
I’ve also written a lot about LinkedIn names.
Beyond being the second thing Recruiter users see about you, the Name fields are more important than you might realize:
- First, be sure to use your full name and any previous name people might use to find you.
- Second, if you have relevant credentials, add the best one or two to your last name. You will see why this matters towards the end of this post.
3. Connection Level
Following your name, LinkedIn tells recruiters if you’re connected to them or not. As you can see, Sanjay and I are first-level connections. Thus, I’m more likely to:
- Appear in the early pages of his search results.
- Get outreach from him.
Because of this, connect with your target recruiters whenever you can.
4. LinkedIn Premium Membership
Next, recruiters immediately see if you’re a LinkedIn Premium member or not. If you’re a member, it’s free for recruiters to contact you. If you’re not, they have to spend InMail credits or dig around your profile looking for your contact information.
The best LinkedIn profiles make recruiter contact easy and free.
5. LinkedIn Headline
Scanning on, recruiters see your LinkedIn headline. To get their attention, be sure to feature the “money” keywords for your target job.
Then, if you can, add a brief accomplishment statement. Here’s an example: “Double-Digit Sales Growth.”
In this use case (job seekers optimizing their profiles for Recruiter users), your money keywords and a “wow” accomplishment comprise the professional brand you want to convey — because they’re what recruiters care about.
Finally, notice that my headline has been cut-off at about 70 characters. Because of that, be sure to put your most important keywords in the first 70 characters of your headline. Otherwise, the LinkedIn algorithm will see them, but the people who make decisions to progress your candidacy might not.
Following your headline, recruiters see your location. Make sure it’s your desired location and keep it broad to avoid being eliminated. Don’t say Tacoma if you would take a job 60 miles north in Everett. Say “Greater Seattle Area.”
Next, recruiters see your industry. Make sure this is your aspirational industry, which might or might not be your current vertical. If you work in real estate but want to move to construction, say “Construction,” not “Real Estate.”
BTW, LinkedIn’s industry list leaves much to be desired. [Grrr.] If you can’t find your industry, ask yourself which of the industries on the list your target recruiters would be most likely to search and go with that one.
8. Experience Section
Moving on, your work experience is the next set of information recruiters see. However, they only see your employers’ names, your job titles, and your employment dates.
Because of this, check your job titles to be sure they include important keywords.
For example, your job title might be “Director of Finance, Germany.” However, the recruiter won’t see your description of your job or your carefully crafted accomplishment bullet points.
So, if you’re looking for a Division CFO role, add this parenthetical title after your official title (Country CFO). Now the recruiter understands you have CFO-level responsibility.
Next, LinkedIn tells the recruiter where you went to school — not your degree, just your school. Thus, if your degree is relevant, be sure to search your university’s LinkedIn company pages to see if you can find your specific school or college.
As you can see below, “Case Western Reserve University Master of Engineering & Management” packs a much bigger punch with recruiters than “Case Western Reserve University.” It gives them useful information about what your degree might be.
Another way to help recruiters fill in the blanks about your education, as noted above, is to share one or two credentials following your last name.
The best LinkedIn profiles don’t miss a nuanced approach to the Education section. If you can, fill in the blanks that Recruiter users don’t see.
BTW, if your specific school or college isn’t listed on LinkedIn, call them and ask them to set up a LinkedIn company page. It’s the least they can do for your six-figure investment in their operating budget.
10. Shared Connections
Finally, you can see that LinkedIn tells recruiters how many connections you share with them. Thus, always be building your network. It might give you a boost with a recruiter if s/he can make outreach to a shared connection to learn more about you.
Now, let’s look at which profile sections recruiters have to click all the way through to your profile to see:
- Contact Information.
- Number of Connections.
- About section.
- Articles & Activity section.
- Detailed job descriptions.
- Licenses & Certifications.
- Volunteer experience.
- Skills section.
- LinkedIn Recommendations.
The Best LinkedIn Profiles
While many of those “missing” sections figure into the algorithm and help drive your LinkedIn SEO, a great LinkedIn profile will always optimize the information that recruiters see first!
Please don’t hesitate to invite me to connect on LinkedIn. The more I know about my readers, the more relevant I can make my blog.
© 2019, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, writes all of AvidCareerist’s posts. She has written for and been quoted by leading business, general, and career media outlets, including Forbes, Mashable, Fast Company, Entrepreneur, Business Insider, Lifehacker, Ask.com, Social Media Today, IT World, SmartBrief, Payscale, Business News Daily, and the Muse. Let her background and experience inform your job search strategy and decision making.